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Counterfeit (fake) Shure products


I have heard reports of counterfeit Shure products being sold on the Internet. Is it true? How can I avoid being sold a counterfeit Shure product? 


It is true. There are Shure counterfeit products being sold on the Internet and in stores. Any company that has a brand known around the world is subject to counterfeit goods; examples include Sony, Rolex, Hermes, Coach, Levi's. Shure has an ongoing worldwide effort to find and stop entities that produce counterfeit Shure products, and to remove counterfeit goods from being sold on the Internet. It is an effort that never ends.

Note: Customers often provide photos of suspected Shure products and ask Shure to ascertain that the products are counterfeit based only a serial number or on photos. In certain instances, the photos have enough clues that Shure can determine that the product is counterfeit. But this is not always the case. Some counterfeit products are such good copies that they must be examined by experts at Shure to ascertain that they are indeed counterfeit. This is no different than counterfeit currency that must be examined by government experts. At times, photos, no matter how detailed, do not provide enough proof.

Also, photos alone, no matter how detailed, cannot provide enough proof that a product is genuine Shure.  For this determination, the product in question must be sent to Shure for examination.

To protect yourself, we recommend these steps:

1) Purchase from a dealer that buys directly from Shure.

If you are uncertain if a dealer buys directly, and you are in the United States, you may use the Shure dealer locator:

or you can contact Shure directly: 800-25-SHURE

Note: there are legitimate dealers that do not buy directly from Shure; instead they buy from a distributor of Shure products. Though not a direct customer of Shure, these dealers also can be sources for genuine Shure products.

2) If you are outside of the United States, contact the Shure agent for your country:

3) To get an idea of typical selling prices for the Shure product that interests you, look at mail order catalogs and visit local music stores or audio electronic stores. If the price you find online is much lower than the catalogs or the stores, be cautious as the product might be counterfeit, though an unusually low price does not always indicate a counterfeit product.

4) Be very careful when purchasing a Shure product via eBay or other online auction sites. Though there are many honest individuals and legitimate dealers selling genuine Shure products on such sites, there are also many people selling counterfeit Shure products. Again, if the price seems too good to be true, be suspicious.

5) Finally, beware if the Internet auction site dealer is in a different country than you. History has proven that many counterfeit Shure products are being sold from one country into another.

Shure has been asked to provide a list of ways to determine if a product is a counterfeit. There are two reasons that we do not:

#1) Many differences are subtle and cannot be adequately described in words or photos, such as the texture or shade of a product's outer finish.

#2) If Shure published the exact differences between Shure genuine products and counterfeit products, the criminal counterfeiters would know how to improve their fakes! Not a good idea for Shure or for our customers.

1 Comment
22 February
Mixing Inside Your Drum Loops

Deconstruct & Unmix Your Samples With Accusonus Regroover Essential

Accusonus Regroover Essential's intelligent unmixing algorithm is based on Machine Learning-derived algorithms that let you break down mixed loops into their constituent musical components. While this undoubtedly offers many creative possibilities for electronic musicians and remixers, what most people don't realise is that it's also an excellent general-purpose mixdown tool, providing powerful new ways of manipulating the internal components within mixed rhythmic loops. Let me explain a few of the things you can use it for.

For the sake of example, we'll assume you've got a drum loop where you're you're not happy with the snare tone. If you try to remedy that by just EQ'ing the whole loop in a traditional way, you'd end up mangling the sound of everything else into the bargain: the kick, hi-hat, percussion, and whatever other instruments are lurking in the shadows. On the other hand, if you let Regroover split the loop up into its components first, you can use the plug-in's built-in EQ effect to implement the change in a much more independent way. For the most targeted results, I like to use the Annotation tool to select all non-snare audio on the snare Layer. You could also try removing any residual snare energy from other Layers, but I don't worry too much about that personally, because I've found that the EQ processing is still very effective when operating on only the lion's share of the sound's frequency content.

You can use the Annotation tool to make any audio processing of a snare-drum Layer more targeted.

If I want to enhance the attack of the snare, then that Layer's Compressor module is the thing to use. Try a 6:1 Ratio as a starting point, with Attack and Release settings of 80ms and 250ms respectively, and then pull down the Threshold slider until you get a good dose of gain-reduction registering in the display. Now use the Make-up Gain to bring the subjective loudness of the hits back to where it was (toggle the Compressor's bypass button to check this) and you'll be rewarded with a harder and more well-defined attack transient.

The per-Layer compressor module can add a tremendous amount of extra transient to individual drum sounds if you use a comparatively slow Attack time and them pile on the gain-reduction.

You might also use fast-attack Compressor settings to round off the drum's spike, perhaps if you're getting unwanted flamming between your loop and another sample layered alongside. However, the best attack-reduction actually comes courtesy of the Gate processor. The trick here is to use as high a Threshold setting as you can get away with (while still causing the gate to trigger reliably on each hit) and then increase the Attack time to around 40ms. This will completely remodel the onset envelope of the snare into a smooth upwards ramp, effectively erasing any transient spike.

Although the compressor can soften drum transients, the Gate can be much more savage — effectively removing a drum's attack completely!

If you want to get even more surgical with processing that snare Layer, then here's a little dodge that allows you to separate it out for treatment with whatever other plug-ins you have in your arsenal. First duplicate the track with Regroover Essential in it. Then solo the snare Layer on the original track, while muting the snare layer on the duplicate track. Because Regroover's Layers always add up predictably, you'll now hear exactly the same thing from the two instances (as long as they're MIDI triggered simultaneously) that you initially heard from your single instance. Now you can insert whatever other plug-ins you like to process the snare-Layer-only Regroover track.


1 Comment
20 February